Women can fight, too!

To promote a free Self Defence Course for Women, conducted by licensed uniformed services’ instructors, I organised and run a special photoshoot. I’ve taken care of the whole process so that the client was engaged as little as possible. I’ve done the location scouting, model casting, I’ve taken the photos, done the postproduction and full photography production afterwards.

I wanted the girls who had seen a promotional poster or banner to think “I can do this, I can learn this. I am strong, I can defence myself!”. Images are rough to show the strength and combat, but with delicate touch to preserve femininity.

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